Discounts: overview and guides
How do you offer discounts on digital products?
There are three ways to offer discounts on digital products: a code that buyers type in, an automatic deal that applies in the cart, or a free trial on a subscription. With no stock and no shipping, a discount mainly costs you margin, so give it a reason and an end date. In Merchavio you create all three under Discounts and see how often each one was used.
How discounts work in Merchavio
Which type fits depends on who should get the discount. A code suits offers you hand out on purpose, for example to your newsletter or a partner's audience. An automatic deal suits public sales and raising the order value. A free trial suits memberships and communities whose value shows within a few days.
A discount is either a Discount code or Automatic. Its value is a percentage, a fixed euro amount, a free trial or free access. It applies to all products, chosen products, product types or subscriptions only, and to everyone, new customers or specific people.
Merchavio checks every rule on the server at checkout: start and end date, total limit, one use per customer, new customers and minimum order. Only one discount applies per checkout: an entered code wins, otherwise the automatic discount with the biggest saving.
What you can do in Discounts
- Codes in percent or as a fixed amount
- Free trial days on a subscription
- Discount on the first payment, the first payments or every renewal
- Automatic cart deals from a minimum subtotal or quantity
- Total limit, one use per customer, start and end date
- Redemptions and discounted revenue at a glance
Guides for Discounts
How to create a coupon code for your online course
Percent or euros, with limit and period.
Open guide →How to offer a free trial for your membership
Free days before the subscription starts.
Open guide →How to set up an automatic discount without a code
From a minimum amount, without a code.
Open guide →Frequently asked questions
Can buyers redeem several discount codes at once?
No. Exactly one discount applies per checkout. If a buyer enters a code, that code applies; without a code, the automatic discount with the biggest saving applies. Discounts never add up.
How much discount should I give?
There is no fixed rule. Work out what is left of a sale after the discount and the payment fees, and start with a smaller discount that has an end date. Under Discounts you then see how often it was redeemed and how much discounted revenue it brought.
Do discounts work with subscriptions?
Yes. You choose whether the discount applies to the first payment, a set number of payments or every renewal. A free trial delays the first payment by the chosen number of days.
Related guides
Create a discount code with the AI assistant
Let the AI draft a discount code and confirm it.
Read →Products · GuideSet prices and subscriptions for digital products
One-time, monthly, annual or free.
Read →Storefront · GuideDesign the checkout for your digital products
Checkout in your look, with Stripe.
Read →