merchavio
Analytics: overview and guides
Analytics · Guide

Real-time store visitors: who is in your shop right now

Watching real-time store visitors tells you whether a post, a newsletter or a livestream is bringing people in right now. The Live tab updates every 10 seconds and only shows countries, never individual people.

When you need it

When the live view helps

Open the Live tab when you have just sent a newsletter, published a post or started a launch. You see within minutes whether people arrive, which pages they open and whether they put something in the cart.

Step by step

The steps in Merchavio

Screenshots from Merchavio with sample data. The coloured frame shows where to click.

  1. Open Live

    Open Analytics and click the Live tab.

    Step 1: Open Live
  2. Read the figures

    Visitors right now counts visitors active in the last 15 minutes, Active carts the sessions with an add-to-cart in that time, Sales in last hour your paid orders of the last 60 minutes. Without visitors you see a dash.

    Step 2: Read the figures
  3. See where visitors are

    The map and Top locations show the countries of current visitors. Where they came from lists the referrers of the last 24 hours, below that you see the most viewed pages and a feed of the latest views and carts.

  4. Privacy mode

    Sharing your screen or streaming? Privacy mode hides the exact numbers.

    Step 4: Privacy mode
Tips

Tips from practice

  • Expect lower numbers than in other tools. Only visitors who agreed to the statistics count as persons, so the live figure tends to be on the low side.
  • Test in a private window. Your own visits while logged in are not counted.
Avoid

Common mistakes

  • Expecting cities. Merchavio only records the country of a visit and stores no IP address.
FAQ

Frequently asked questions

How long does a visitor count as live?

15 minutes after their last page view. The figures refresh every 10 seconds.

Can I see who exactly is in my shop?

No. The Live tab shows numbers, countries and pages, never names, email addresses or IP addresses.

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