Analytics: overview and guides
Real-time store visitors: who is in your shop right now
Watching real-time store visitors tells you whether a post, a newsletter or a livestream is bringing people in right now. The Live tab updates every 10 seconds and only shows countries, never individual people.
When the live view helps
Open the Live tab when you have just sent a newsletter, published a post or started a launch. You see within minutes whether people arrive, which pages they open and whether they put something in the cart.
The steps in Merchavio
Screenshots from Merchavio with sample data. The coloured frame shows where to click.
Open Live
Open Analytics and click the Live tab.

Read the figures
Visitors right now counts visitors active in the last 15 minutes, Active carts the sessions with an add-to-cart in that time, Sales in last hour your paid orders of the last 60 minutes. Without visitors you see a dash.

See where visitors are
The map and Top locations show the countries of current visitors. Where they came from lists the referrers of the last 24 hours, below that you see the most viewed pages and a feed of the latest views and carts.
Privacy mode
Sharing your screen or streaming? Privacy mode hides the exact numbers.

Tips from practice
- Expect lower numbers than in other tools. Only visitors who agreed to the statistics count as persons, so the live figure tends to be on the low side.
- Test in a private window. Your own visits while logged in are not counted.
Common mistakes
- Expecting cities. Merchavio only records the country of a visit and stores no IP address.
Frequently asked questions
How long does a visitor count as live?
15 minutes after their last page view. The figures refresh every 10 seconds.
Can I see who exactly is in my shop?
No. The Live tab shows numbers, countries and pages, never names, email addresses or IP addresses.
Related guides
Track store revenue: orders, channels and top products per period
Revenue, orders and channels per period.
Read →Marketing · GuideBuild UTM links to see which channel brings sales
Tag links to see which channel sells.
Read →Marketing · GuideWrite and send an email campaign
Write a campaign and send it to your list.
Read →